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Energizer hopes innovation will keep going and going | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Harmeet Singh

After a seven-year process developing its latest battery, Energizer hopes its new campaign will inspire the next generation to embark on tech-related careers that will lead to future innovation.

The EcoAdvanced AA battery, launched in Canada on Feb. 2, uses 4% recycled batteries, which the brand says is a breakthrough for the industry, since recycled battery material previous had little or no economic value.

Read more: http://strategyonline.ca/2015/03/03/energizer-hopes-innovation-will-keep-going-and-going/#ixzz3TQZyz5ph
 

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